To start this blog off, I'll make the first post. This is a Photoshop "mash-up" that combines my photography, illustration, and typography. What is this all about? Please leave me a comment that gives me your opinion. Click on the image to see it larger, click again to have it return to this view.

I think this picture illustrates the idea of processed food. There is a list of things on the left, which look like ingredients, and ingredients are listed from the most common to least common, the last thing on the list is tomato. There is also a barcode on the tomato cube, showing it off as the final product you find in the store. So the whole picture is saying, "Are we really eating what we're buying?"
ReplyDeleteI believe that this picture represents the idea that we are making our natural food into something it's not-- a chemically processed food that can be harmful to us. I think it also shows that despite that we're buying something that grows from the ground, we don't know what can actually be in it, especially in today's world.
ReplyDeleteHey Connie,
ReplyDeleteWhat I take away from this piece is that food is no longer just food. Even in the pure sense where the food is unmodified, the food is still covered by pesticides. When you look at all of the items on the left hand side you see it is organized like an ingredient list. Usually the further down the list you go, the less prominent the ingredients are. As you see the tomatoes are the very last on the list implying that the "product" is so far from what it seems to be; that it is in fact something completely different.
The image itself is very engaging. It makes you think about all of the so called good pesticides that we protect our food with and how they are doing more harm than good. You assume the tomato is inside the green box but there is so much covering it up that you become unsure what it actually is.
I think this piece is very thought provoking and holds a lot of subliminal messages. On a side note, I really enjoy the use of complimentary colors and the balance between the organic and geometric shapes.
Best,
Chris Cefole
"You assume the tomato is inside the green box but there is so much covering it up that you become unsure what it actually is."
DeleteI didn't realize how true this was until I read your comment on it. Your perspective on this photo is really clear and made me see some things I did not before.
And... there is the bar code! Your cover last semester had a similar message about the commodification of food.
ReplyDeleteTook me awhile to really see what I was looking it, but once noticing the barcode it all began to make sense. What this picture is trying to portray is how fake our food really is. Even with tomatoes being an organic produce, the chemicals and growth hormones being put into them are making them completely artificial.
ReplyDeleteTo me this picture is illustrating how our food, for instants this tomato, seems to not be what it is. With the indication from the ingredients on the side of the picture, you can see that everything that is being added is covering up the pure form of the tomato. The tomato is no longer even recognizable. With trying to 'preserve' natural foods we are actually doing more harm. The fade from color too pencil says that we are stripping away from what the tomato plant really is and covering it up with other things. It's "picture perfect" image is just a way to attract consumers to purchase these items.
ReplyDeleteThe overall style of the image is intriguing. The collaboration between a photo and illustration gives the message a deeper meaning. That maybe something pure is being manipulated and changed into something completely different. There is so much depth and textures also coming from the mix of mediums.
"The Dangerous Cide of Life."
ReplyDeleteThis is a PSA, stating the brutal truth about the use of pesticides in our food.
"Pesticide use has increased 50 fold since 1950..."
"Pesticide sales top $44.3 Billion per year..."
The use of sketched image with the full color reminds me that there's always a process to get to the final product. You don't always see all the steps that went into creating or making something, you mostly see the final product. Relating that with the growth of our foods, we can't always see everything that we are consuming and just because you cannot see it doesn't mean it's not there. If you read the ingredient list down the left hand side you can see that you aren't eating just a tomato, it has been sprayed with pesticide and you're also consuming many chemicals and products that can actually put our lives at risk.
I think the use of the box is to represent a seal, when plants are sprayed with pesticides they are coated in chemicals. The box represents that coating and now the tomato can't escape these toxins. Poor tomato .
ReplyDeleteThis shows me change, Evolution, almost like an unfinished concept. Looking at the design you initially think incomplete because there’s parts are colored and shaded of parts that are almost just sketch but what really makes me think about Evolution in this design is it starts off with color and then moving in towards the center it turns into sketches and then there’s the box with the barcode and some orange and red colors which resemble a tomato which kind look like a tomatoes vine hanging above the box in the photo. I would deficit is a lot going on in makes me think also I’ll something innovative and new and organic would be aware that I would use here. It feels like it starts off as a concept and then grows and then it becomes something we couldn’t even imagine like an unveiling.
Hi Coni -
ReplyDeleteThis is a powerful image. The center cube containing the tomato speaks volumes to our society. The newly grown tomato was already boxed with a barcode before it has been taken off the vine. The list of ingredients to the left is what I would guess that would be included on the nutrition label as ingredients to a tomato. Things arent always what they seem and in this day and age the amount of crap added to our food, pesticides included, is hidden by stores and leaves us to believe we're consuming healthy products. The green color is used well as a highlight color, amongst the grayscale. The title treatment to the bottom is large but subtle enough as not to take away from the power of the imagery.
Best,
Dan Nazar
This comment has been removed by the author.
ReplyDeleteI think this image shows a lot of depth and explains its self very well. For example the overall green background gives a natural feel, but the point of the image doesn't seem to be natural. It's more chemical based and how the food we eat is processed through so many ways that it's not actually "food" anymore.
ReplyDeleteThe whole composition comes together well in my opinion and gives a lot of interesting things to think about for the viewer.