Screen Printing

Hey Guys - cannot be more sorry for how late this post is! 

I was in a pickle for a few days contemplating names and my logo but I am still hoping I could get some feedback from you! I have some inspiration from the history of screen printing that I wanted to share to show you a little of my thought process in the names I've come up with.

Screen printing dates back to the Song Dynasty in China. Current methods where adopted and refined by Japan other Asian countries. The oldest technique used in fine art and printmaking was wood cutting, where screen printing derives from. I had the opportunity to see the famous print maker, Katsushika Hokusai exhibit and was greatly inspired by his wood cut print making, color choice, and overall perspective. One of his larger collections, '35 views of Mount Fuji', includes one of his most famous pieces 'The Great Wave'. I am greatly inspired by the influence of fluidity and motion that come from his use of waves and water.

In modern day screen printing, the making of the actual 'stencil' to be screened is a process within it's own. Once that has been created and the ink is ready to be applied a squeegee (rubber blade) is used to spread the ink evenly over the design. During the process of squeegeeing, you 'flood' the ink across the screen to stroke the ink through the stencil onto whatever the design is being applied to.

Naming Process

Fluid: a substance continually flows under an applied shear stress

Flow: positive psychology, known as in the zone.
Mental state of operation in which a person is performing 
an activity and is fully immersed in a feeling of energized focus;
In motion; focused motivation.

Float: Rest of move on on near the surface of a liquid without sinking.

Name List
1. Flowt Printing         4. Sol Flow Printing        7. Boss Flo Printing       10. Sol Flo Screeing
2. Otion Printing         5. Flo Silk Screening      8. City Screening           11. Liu Printing
3.Flotion                     6. Sol Flow                     9. Flo Screen Printing     *Liu means to flow in Chinese 

So far those are the digital roughs I have come up with. I haven't done any in color and still and dabbliing with the name choice. Excited to hear any feed back! Thanks guys -Lauren

Screen Printing

Screen Printing

Lauren Callahan

Five Facts 

1. Screen printing methods where adopted and refined by Japan and other Asian countries. The oldest technique used in fine art printmaking (early derivative of screen printing) is wood cutting. Famous artist, Katsushika Hokusai, well known for 'The Great Wave of Kanagawa' was a famous print maker who used wood cut printing. 

2. Andy Warhol was seen to put modern day screen printing in the public eye when he did his print of Marilyn Monroe after she had died. His silk screen titled, "Eight Elvises" got purchased anonymously for $100 million in a private sale. 

3.  In the 1930's a group started what was called the "National Serigraphic Society". This group wanted to differentiate what they did from the commercial world. Serigraphy was considered fine art and screen printing. It got it's name from 'Seri' which is Latin for silk and 'Graphein' which is Greek for 'to write or draw'.

4. The stencils on modern day screen printing are made through light sensitivity. Once emulsion (a water based paint) has been spread across the screen and dried, the print you desire to be placed on the screen is printed in black on a transparent sheet. The black part of the design blocks out the light that is going through to the emulsion that hardens it. There for, the black part not exposed to the light remains water soluble and will wash away, creating your stencil.

5. There is three types of printing presses, flat bed, cylinder, and rotary.  With a flat bed the printed illustration is positioned horizontal on the print bed. The cylinder press is mounted on a cylinder. A rotary screen presses are built for continuous, high speed printing. 

Work CIted

visual-arts-cork.com/printmaking/screen-printing

edcmktg.com/history-of-screen-printing

Help! Logo Roughs Nazar

Hey folks -

After researching the process of PrePress Proofing systems, I realized it is a highly important step in the printing process. This is the step between designer and printer. The clients final approval before potential hundreds of them are printed on a press, so this is critical.

While this is highly important, it is one of many services designers and printers go through in the process. It really can't stand alone as an independent company that only provides proofs. So I wanted to incorporate this topic as a major service to a service bureau, the service bureau is my client.

OffPress is another name for Prepress. I love having a registration mark within the O in OFF press.

Blueline is a general term for proofs, but it more accurately has to do with image proofs. The 2 Ls in the name are extended to create a page width.

I do not know which to choose.

Dan

Cefole_Lithoink Press Co.

Lithoink Press Co. 

At LPC we specialize in of set sheet fed lithography.

 Lithography is "a method of mass-production printing in which the images on metal plates are transferred (offset) to rubber blankets or rollers and then to the print media. The print media, usually paper, does not come into direct contact with the metal plates. This prolongs the life of the plates. In addition, the flexible rubber conforms readily to the print media surface, allowing the process to be used effectively on rough-surfaced media such as canvas, cloth or wood."

http://whatis.techtarget.com/definition/offset-printing-offset-lithography

Lithography + Ink + Press Co. = Lithoink Press Co. 

The logo will stick to the CMYK color scheme and be used with and without the type treatment. 

Below are the names generated and the thumbnails of the logo: 

Commercial Printing Ink

Research for this assignment was difficult I found specifically for the fact that every major ink company and commercial printer were very limited in their information about manufacturing ink and the different processes that go into creating pigments. Basically the process goes; heat varnish, mix pigment, grind ink down, grind ink down, grind ink down, grind ink down heat ink again, add a bunch of wax and toner, grind ink down, grind ink down test it a million times and then package for sale. I found a very interesting video on the process here.

So when it comes to creating my company I wanted a few things. scrolling through the sites I used I found a lot of talk about using more eco friendly and less toxic products in the production of ink. I feel like this is deffinatly a thing to consider, less toxins means less hazardous waste so why not want to make the ink a little greener. I wanted to create a company that specialized in producing bright vibrant long lasting colored inks that were eco friendly.

I started my design with a word vomit to find a name, I came up with Splatter commercial inks. every ink company logo and design always looks so sturdy and elegant, I'm not exactly a sturdy or elegant kind of guy so I took a more fun and spunky approach. My target audience would be printers that work with illustrators and artists that have normally less than print friendly colors in their work.

i started my sketches;

(although they are hard to see) i played with a couple of different designs and then moved it to illustrater to create the final images.

As usual I had a hard time finding a final design however I personally like the very bottom right splatter design. 

Chelsey Roy // Rotogravure Printing // Punch Prints

PUNCH PRINTS
ROTOGRAVURE PRINTING

What is rotogravure printing?
A printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps.

Intaglio: A design incised or engraved into a material. Any Printing process in which the type or design is etched or engraved.

This kind of printing is very expensive, in order to see profit companies have to print at high volume.

The Photos on the right are the type of mill building where this printing process could take place. The machines are large, and would demand large work space. I also included an example of what one of the machines looks like. The size of the machine depends on the amount of colors available for print.

My printing company focuses on package printing, using the rotogravure printing method. This process is very expensive therefore targets already established companies in the New England Area. The name of the company is ‘PUNCH PRINTS.’ PUNCH PRINTS targets companies that have already established a loyal consumer group. Companies in New England demanding high volume prints such as: Market Basket, L.L. Bean, General Electric, Tom’s Of Maine, Timberland, New Balance, Old Spice, CVS, Reebok, Ben & Jerry’s, Samuel Adams, Gillette, and Fidelity Investors.

I brainstormed 20 company names but the top 5 were:
Punch Prints
Imprint
Precision Printing
Impressed Printing
Top Notch Prints

Color Choice : C 80 M 20 Y 60 K 40 { EVERGREEN }
Deep green symbolizes growth, harmony, and freshness. Deep green has a strong emotional connection to safety and money.

PUNCH PRINTS is a printing company specializing in packaging, serving established  clients in the New England area. The company is located on the Merrimack River in Lawrence, Massachusetts and is a section of a larger company ‘MERRIMACK RIVER PRINTING CO.’ which offers additional methods of printing all in one place.

Raincity Press

After doing some research on pre–existing letterpress companies, I found that most had playful names and logos (The Half and Half, Pancake & Franks, Salt and Cedar, Inky Lips Press, Two Paper Dolls, Studio on Fire, etc.). The name “Raincity” is a fun (and appropriate) nickname given to Vancouver, which is where my printer is located.

Letterpress is one of the oldest methods of print and it’s making a comeback as a sort of retro, hip print process. To appeal this method of printing to designers, I wanted to pull from the hip, playful new reputation rather than the historical design of it which would be serif or gothic typefaces and frilly glyphs as seen in the Gutenberg Bible.

My logos were created in a single colour since printing in multiple colours is difficult to line up, especially with small details. The logo may be used to print on the back of greeting cards or posters and if more colours are introduced, the process becomes more complicated and expensive.

For my first logo, I tried achieving a “raised/embossed” look that would appear if run through a letterpress. I feel it could look very interesting sort of suggesting the letter shapes through the negative space. The second logo can be used as a stand alone icon or along with the word mark logotype. 

Sorry for such a late post this week!

Logos/Roughs_Bains

Thermography is a process printing involves a special powder that is added to the wet ink printed on paper stock. After removing the excess powder, the printed piece is heated and the powder and ink mixture dries to form a raised effect on paper. So with this I instantly thought of many cool ideas and different company logos, but unfortunately it is very hard to find just thermography for design since there is thermography for medical purposes as well. So during my research and findings I realized that associating the company with printing, it would make it much easier for designers to know that this would be a thermography. This thermography company takes pride in working with small time designers as well as large companies in creating exactly what the client is looking for. I wanted my logo to reflect what I was thinking or what would give a little insight to what thermography is. So some of my designs replicate a raised look or 3D design, also, some are simple basic design using the CMYK printing color scheme. Please let me know what you think.

My Questions:

What is your favorite element?

What is your least favorite element?

Are there aspects you would combine from multiple designs?

Color schemes do they work, do i need to revisit?

Which is your favorite name from 

• Raised Printers

• Boston Printers

• Dimensional Printers

Thank you for any feedback!

Hand Sketches (From Previous Post)

perricone_logo_thumbnails

While researching other post-press binderies I found a few constants. Nine times out of ten their websites and logos were very outdated. This is obviously not ideal, when a company looks outdated clients automatically feel their product will be. My post-press business is going to look and feel more modern. When deciding on a name for my company I went through thesauruses and dictionaries trying to determine a name that would make sense. The ten company names I came up with are:

·      Trusst

·      Boston Bindery

·      Truss

·      Q Bind

·      H&H Bindery (Hand in Hand)

·      Unison

·      SBS Bindery (Side By Side)

·      Unison

·      Spindle Bindery

·      Binded

·      Boston Bind Works

All in all I landed on "Truss", which means a framework, an essential supporting structure. From there I started my thumbnails for the logo. Thinking about support and binders I kept coming back to the idea of chain links. After experimenting a bit I decided to try to create a chain link out the s’s in truss along with a few other ideas. Let me know what you think & which you like more than others, etc. Thanks in advance, looking forward to your feedback.

Thumbnail Sketches_Bains

T H E R M O G R A P H Y

Here are a bunch of thumbnail sketches, I am working on my digital roughs and I just wanted some feedback before I posted the digital 3-5 versions.


Favorites?
Aspects liked?


The company names I am contemplating are (there are more these are what I narrowed down)
Boston Printers
Raised PRINTING
Printer Designs
Boston Raised Printers
Fenway Printing
Tailor Made Printing

Flexography Company logo

My flexographic company is a company that takes pride in the work they do and the materials they are able to print on that most printing presses cannot handle. Flexographic printers are built with rubber cylinders that allow any materials to be molded through the press as it prints using simple lithography. These rubber cylinders are built to print on any material whether it is metal, aluminum, or plastic, the flexographic printer can do it all. To best represent strength and the capability of performance for my flexographic company, I tried to use naming techniques that best synonymized the strength behind flexographic printers. One name that I thought best described it was persistent. Not only does it mean to power through till the end with endurance, but it also described accuracy and unity, which I find to describe printing in general.

Flexography Process: Digital  Thumbnails 

Flexography Process:Thumbnails