A blog for Fall 2015 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Thursday, November 19, 2015
arrowhead logo
okay, so I've been trying to mess with my logo more and more lately and i feel like i have it to where i want it. i just want some input on the two A's in the background (trying to create a mountain type of element) yay or neigh?
I really enjoy your logo concept, if you want to have that mountain effect, I'd make it bolder. It is too faded right now to recognize it as mountains. However, that being said, I don't think you need to include them.
Elena, I love the font choice and I enjoy the mountains too but as Dan said I would go bolder if you really want to keep them. Not necessarily changing the color though. The only thing that really bugs me with this is that the name is also a water company called Arrowhead… are you familiar? Is it in relation to a certain area?
Elena, I love the font choice and I enjoy the mountains too but as Dan said I would go bolder if you really want to keep them. Not necessarily changing the color though. The only thing that really bugs me with this is that the name is also a water company called Arrowhead… are you familiar? Is it in relation to a certain area?
Elena – I’m glad you are starting to consider size contrast in this logo. Before commenting on the mountain-type thing you are doing with the A, I am wondering why you felt it necessary to enlarge the D? Are you trying to bookend this logo for the sake of symmetry? Well… symmetry isn’t really possible here because you aren’t centering PAPER below the line… so both logos here hold sections that are really quite out of balance with each other. Symmetry is one way to achieve visual balance, but another way is to achieve balance with an awareness of the weight of your elements and their placements in relation to each other. AND – I will question why you want us to see “AD”… which is what you are asking of us when you enlarge both of these letters. So, please reconsider this approach unless you have a really good reason to isolate those 2 letters together.
Now, thinking about the mountain reference… I think this is a GREAT idea to pull off. And, I encourage you to create a level ground from which this mountain can emerge. For instance – both words could/should share a baseline so they sit on the same line, and the rule could sit beneath them both, broken by a mountain-type shape that comes up from the line and separates the 2 words. My hope is that it would appear that a mountain was thrusting up from the rule. Does this make sense to you? Am I explaining this well?
Currently you are using an actual letter for this shape - you might need to draw it instead. Yes it should be similar, and be in proportion to the initial cap A in Arrowhead… but I wonder if you need that double leg – I don’t think you do. So to sum… I suggest you add a mountain shape that you draw, similar but not exactly like the cap A, and allow it to become part of the underline rule and come up between the 2 words. The rule would serve as both underline and mountain, as it changes direction to separate the words.
Hi Elena
ReplyDeleteI really enjoy your logo concept, if you want to have that mountain effect, I'd make it bolder. It is too faded right now to recognize it as mountains. However, that being said, I don't think you need to include them.
Dan
Elena,
ReplyDeleteI love the font choice and I enjoy the mountains too but as Dan said I would go bolder if you really want to keep them. Not necessarily changing the color though.
The only thing that really bugs me with this is that the name is also a water company called Arrowhead… are you familiar? Is it in relation to a certain area?
Elena,
ReplyDeleteI love the font choice and I enjoy the mountains too but as Dan said I would go bolder if you really want to keep them. Not necessarily changing the color though.
The only thing that really bugs me with this is that the name is also a water company called Arrowhead… are you familiar? Is it in relation to a certain area?
Elena – I’m glad you are starting to consider size contrast in this logo. Before commenting on the mountain-type thing you are doing with the A, I am wondering why you felt it necessary to enlarge the D? Are you trying to bookend this logo for the sake of symmetry? Well… symmetry isn’t really possible here because you aren’t centering PAPER below the line… so both logos here hold sections that are really quite out of balance with each other. Symmetry is one way to achieve visual balance, but another way is to achieve balance with an awareness of the weight of your elements and their placements in relation to each other. AND – I will question why you want us to see “AD”… which is what you are asking of us when you enlarge both of these letters. So, please reconsider this approach unless you have a really good reason to isolate those 2 letters together.
ReplyDeleteNow, thinking about the mountain reference… I think this is a GREAT idea to pull off. And, I encourage you to create a level ground from which this mountain can emerge. For instance – both words could/should share a baseline so they sit on the same line, and the rule could sit beneath them both, broken by a mountain-type shape that comes up from the line and separates the 2 words. My hope is that it would appear that a mountain was thrusting up from the rule. Does this make sense to you? Am I explaining this well?
Currently you are using an actual letter for this shape - you might need to draw it instead. Yes it should be similar, and be in proportion to the initial cap A in Arrowhead… but I wonder if you need that double leg – I don’t think you do. So to sum… I suggest you add a mountain shape that you draw, similar but not exactly like the cap A, and allow it to become part of the underline rule and come up between the 2 words. The rule would serve as both underline and mountain, as it changes direction to separate the words.