So I finally dug up the courage to post these super late so I apologize. Ill try to make this brief as Im also posting my design brief, Client Identity package, and my rough for the brochure. Sorry about thatDesign breif
client identity package
the front page of the Brochure will be a cut out
reflected on the inside where potentially the company's contact information will go.
Em – you have some great elements to work with here. The logo evokes the liquid quality of ink as well as a youthful, energetic approach to the campaign. Good. I’ll start with the Identity work and then comment on the brochure design.
ReplyDeleteLogo – done. You have designed a full color version as well as a 1/c version, so the client will have what they need for any project.
Color palette – makes sense that this is compromised of cmy and the k is added for the typography. So – that makes sense if you have no need for a neutral color… but what if you do someday need a less-energetic color to support these crazy bright colors? What if your client wants to appear a bit more sophisticated, to talk to the owners or CEO in the printing industry? Do these colors, alone, do that? Why not consider this possibility now, and as you add a color or 2 to the palette, think of that target audience too.
Business Card – I think you need to add the name of the company to the front. It would be important. Then… maybe it could appear (or not) on the backside in a less emphasized way. I say this because the back seems a bit crowded – do you need that corner element? Remove it, and see what you think. If you don’t need an element, I’m usually in favor of dropping it from the design.
Letterhead – not sure you need those blue corner elements… or at least not both. Doe the contact info, at top right, seem too big? Reduce pt size and take a look at it – remember, even though it is across fro the logo, your job is still to unify it with the logo (by alignment opportunities, color, position).
Envelope – done I think, although the blue line might have to shift (or disappear) from this. Check out my OCR templates tomorrow in class.
Brochure – I can’t wait to see how this die cut will work for you. I assume it tucks behind the center panel. Good. Please make sure to reduce that contact info on the inside of the die cut panel, it is too close to the edges of the shape. The 2 text sections make sense, it’s information your audience will want to know. I want to encourage you to view these 2 panels as 1 composition. Don’t be afraid to move over the fold with headings, quotes, and/or images (don’t see any of these… so you don’t intend to use any?). Be careful of your directional lines (the ones I questioned in the identity work) – make sure they help guide us through the content. Our eyes will absolutely follow them… so don’t miss this opportunity to help enhance the readability of the brochure.
Back panel… since you are loosing 2 panels to the die cut, how can you use your back panel more effectively? Testimonials? Humorous quotes? This whole design is young and fun… what can sit on the back panel to reinforce that concept?
Good work – please post more regularly so the feedback can help you in smaller stages along the way.
I haven't seen this logo yet, and I have to say I love how active and playful the slash feels. Its asymmetrical but feels balanced with the placement of the smaller splashes. I enjoy your heading typeface with the t's and everything, but I'm not so sure how well your subheading of commercial inks compliments your heading.
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