PUNCH PRINTSROTOGRAVURE PRINTING
What is rotogravure printing?
A printing system using a rotary press with intaglio cylinders, typically running at high speed and used for long print runs of magazines and stamps.
Intaglio: A design incised or engraved into a material. Any Printing process in which the type or design is etched or engraved.
This kind of printing is very expensive, in order to see profit companies have to print at high volume.
The Photos on the right are the type of mill building where this printing process could take place. The machines are large, and would demand large work space. I also included an example of what one of the machines looks like. The size of the machine depends on the amount of colors available for print.
My printing company focuses on package printing, using the rotogravure printing method. This process is very expensive therefore targets already established companies in the New England Area. The name of the company is ‘PUNCH PRINTS.’ PUNCH PRINTS targets companies that have already established a loyal consumer group. Companies in New England demanding high volume prints such as: Market Basket, L.L. Bean, General Electric, Tom’s Of Maine, Timberland, New Balance, Old Spice, CVS, Reebok, Ben & Jerry’s, Samuel Adams, Gillette, and Fidelity Investors.
I brainstormed 20 company names but the top 5 were:
Punch Prints
Imprint
Precision Printing
Impressed Printing
Top Notch Prints
Color Choice : C 80 M 20 Y 60 K 40 { EVERGREEN }
Deep green symbolizes growth, harmony, and freshness. Deep green has a strong emotional connection to safety and money.
PUNCH PRINTS is a printing company specializing in packaging, serving established clients in the New England area. The company is located on the Merrimack River in Lawrence, Massachusetts and is a section of a larger company ‘MERRIMACK RIVER PRINTING CO.’ which offers additional methods of printing all in one place.
Out of all your logos, I love the first one the best. The curved texted adds to the logo itself and gives it motion as is something is actually being punched. I also think this logo has the best placement for your typography, the others feel as if they are obstructing you logo.
ReplyDeleteI agree with Colleen, I think the type over the actual logo may take awake from the strong impact the 'punch' is making. I feel like the bottom logo has a lot of potential. If you put 'Punch' and 'Print' on either side of the fist then nothing will be covering it and you will get a clear view of the name, plus It will make it look like a stamp (which u might be able to get a cool mock up out of).
ReplyDeleteI really like your color choice. What the actual color reflects towards the company shows a lot of attention towards the overall brand and represent the location & message well.
Hey Chelsey,
ReplyDeleteI really like the third logo. I think it works perfectly with the name. The only thing I would change would be the placement of Merrimack New Hampshire. Can't wait to see how it develops!
-Chris
Chelsey – nice job with the research of this very old, very fine process. Because this process has its foundation in history, a logo that looks a bit retro would make some sense. To me, the last design with the large name between 2 rules fits the bill. This configuration also looks dated (in a good way) because of the curved type at the top of the fist, which wraps nicely around the fist shape.
ReplyDeleteBut, I’m not sure this is quite finished yet. My concern is that the lines of the fist might create a readability issue with the name and the lower line “Rotogravure Printing”.
To address this you have a number of options: you could bold the words more, lighten the fist some more, place the name in a band of color that appears to be in front of the fist ( still between 2 rules), and move the lower line of text up to the curved position.
You need to remove the address completely from the logo… it doesn’t belong in it and should be added later along with full contact info.
That’s my take on this – a very good beginning.