A blog for Fall 2015 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Thursday, October 29, 2015
Design Brief (Perricone)
Hey all, sorry I didn't see you all in class today. Just wanted to upload my Design Brief for some critique, any and all comments are welcome. I'll see you all next week!
The interlocking S's are a really strong design and clearly show your concept of a supporting structure as well as something being bound together. My only concern is the space between the TRU and SS. Is the spacing intentional? Is there a reason for the space, or is it accidental?
The logo looks great on the black business card where the white S really pops, but against the white background, it looks a little fragile or less significant with the very thin outline. Perhaps you could have two logo variations—one where the S is white on a black background and another where it's black on a white background?
David – this is well thought out. I can see that you have a good understanding of what your company does, and your brief is actually written with the brochure copy in mind. Good for you.
Logo: I think the symbol is great, and reflects the process as it weaves in and out with a distinct connection between the 2 s-like shapes on their sides. I am, however, wondering why the name “TRUSS” is split into “TRU” and “SS” below the symbol. I’m wondering if it is actually a mistake?? Oh yes… I see that the first page contains a space that page 4 does not. All good.
Color palette – for the Identity Packet having just 2 colors is fine… but you will need more colors for other collateral projects in this campaign. You need to expand your colors to include a few more, and make sure you have some neutrals available to you to support the black and maroon dominant colors. Also – make sure you have a range of values available to you in your color palette – dark, mids, and light.
Fonts and imagery – it would have been nice to see some decisions about your typography and what kinds of images you are considering. I want to point out that your competition might not be using photos of the “process” for a good reason… machinery isn’t always to most exciting imagery to use. What is your plan?
So far, these pages show us your interesting icon element placed in the background of the page. To successfully place elements “on top” of this background element will be your challenge. Often, a background that contains line work (as I see this does) can cause issues with readability. In this case, on page 3, you simply placed 3 image frames with white backgrounds – blocking out areas of the icon. I wonder if that is the best approach? Did you try others? Maybe we should see the edges of those top elements… as if there are actual pages, with drop shadows, sitting on top of the background? There is more than one way to work with the foreground/background relationship – and I encourage you to keep investigating the options open to you. I think using the logo icon in the background of most designs would be a good way to unite the various projects/pages in this campaign. So – considering how it will effect your other decisions is well worth your time.
The interlocking S's are a really strong design and clearly show your concept of a supporting structure as well as something being bound together. My only concern is the space between the TRU and SS. Is the spacing intentional? Is there a reason for the space, or is it accidental?
ReplyDeleteThe logo looks great on the black business card where the white S really pops, but against the white background, it looks a little fragile or less significant with the very thin outline. Perhaps you could have two logo variations—one where the S is white on a black background and another where it's black on a white background?
Asides from that, it's looking great!
David – this is well thought out. I can see that you have a good understanding of what your company does, and your brief is actually written with the brochure copy in mind. Good for you.
ReplyDeleteLogo: I think the symbol is great, and reflects the process as it weaves in and out with a distinct connection between the 2 s-like shapes on their sides. I am, however, wondering why the name “TRUSS” is split into “TRU” and “SS” below the symbol. I’m wondering if it is actually a mistake?? Oh yes… I see that the first page contains a space that page 4 does not. All good.
Color palette – for the Identity Packet having just 2 colors is fine… but you will need more colors for other collateral projects in this campaign. You need to expand your colors to include a few more, and make sure you have some neutrals available to you to support the black and maroon dominant colors. Also – make sure you have a range of values available to you in your color palette – dark, mids, and light.
Fonts and imagery – it would have been nice to see some decisions about your typography and what kinds of images you are considering. I want to point out that your competition might not be using photos of the “process” for a good reason… machinery isn’t always to most exciting imagery to use. What is your plan?
So far, these pages show us your interesting icon element placed in the background of the page. To successfully place elements “on top” of this background element will be your challenge. Often, a background that contains line work (as I see this does) can cause issues with readability. In this case, on page 3, you simply placed 3 image frames with white backgrounds – blocking out areas of the icon. I wonder if that is the best approach? Did you try others? Maybe we should see the edges of those top elements… as if there are actual pages, with drop shadows, sitting on top of the background? There is more than one way to work with the foreground/background relationship – and I encourage you to keep investigating the options open to you. I think using the logo icon in the background of most designs would be a good way to unite the various projects/pages in this campaign. So – considering how it will effect your other decisions is well worth your time.