Wednesday, November 4, 2015
Flexography Identity Package
Here are different variations of my identity package of letterheads, envelopes, and business cards. As you can tell I changed the colors of my logo to steer away from the CMYK concept and make my logo more of an original. Since flexography is done through spot colors and premixed inks, I thought using the three primary colors; red, yellow, and blue would work well in representing spot color since the primary colors all mix together to make secondary colors. I settled on two main designs and used them both within a temple for a more realistic and final result preview.
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Hi Colleen -
ReplyDeleteAs I'm looking through your branded materials, I keep thinking the color drops look stretched, as if they're too long. I think it's because they are taller collectively than the text of the company name in the logo.
With the first set of materials, with the bands at the bottom, I think of paint swatches which works since you're working with premixed ink. I think if you're going to have them span the length of the envelope, they should equally span the length of the stationary. I really like the logo against a dark background by the way! As for your second set of materials I get a picture frame vibe from the rectangles, I dont think they add to the design in a significant way to warrant using them. I think they distract more from the brand. In both cases, I am concerned about your business cards, the logo seems to be very cramped, try moving some info to the back of the card, or removing it entirely to add some breathing room in there.
Dan
Colleen – it’s so interesting to see this move forward, and I’m going to encourage you to keep it moving in that direction – rethinking a few things. The first is your color palette, which I see consists of 2 PMS colors on your next post. But, I would like to comment on the use of your palette in respect to your logo design.
ReplyDeleteI can see that your experiments have resulted in a slight color change for the logo icon (3 ink drops) to move it away from cmyk. But… is it still a bit too close to those “process” colors? I think it might be. On your next post (brochure work) I see that you have identified 2 PMS colors (red and blue) which could be the basis of a very different color palette. What if you were to use those colors as the dominant colors and find 2 neutrals (in the blue/grey hue spectrum) to support the dominants? Dropping the yellow would help the palette move further from cmyk – probably a good thing. As with many other printing processes, you do not have to be constrained to those colors – so take advantage of that to differentiate yourself from those other processes. I see a beautiful photo of bluish ink being stirred. Can you find some neutrals in this photo? Actually, you have 2 versions of this photo on the brochure roughs – but only the top one contains that teal Pantone color – so I would use that one to find the other colors. See what happens when you add some light value colors to your palette… the options for your ink drops will expand.
Identity Design – Because of the way your type sits (FL) I wonder if you would consider placing the ink drops inside a rectangle? That might address Dan’s concerns about the relationship between the drops and the baseline of the type and allow you to work with neg/pos space interchange. Try it – you may find that you don’t even need all 3 drops! I do see an issue with the large colored rectangles on your card, letterhead, and envelope – it creates a competing focal point to your logo… and you only really need 1 focal point in a composition, right? Instead, the bands of color at the foot of the designs makes more sense, I think, as a secondary element.
Your business cards do seem a bit crowded, so consider a 2-sided card and/or reduce the pt size of the text.
I look forward to seeing where this goes from here. Good work.
Hey Colleen,
ReplyDeleteI agree with what Coni was saying, "Your business cards do seem a bit crowded." Everything else flows very nicely and have breathing room.
I really like the simplicity of the logo and the color palette. Can't wait to see how it progresses!
Best,
Chris Cefole