A blog for Fall 2015 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Thursday, November 5, 2015
PUNCH PRINTS | C.ROY
Above is the design I plan on using for the brochure, I want to keep the shape of the fist as the pages. I also adjusted the spacing of the logo with the type to allow proper spacing.
The logo is solid, I still enjoy it the most of all your concepts. The branded materials are simplistic, which works. I am wondering how you plan to cut the brochure with the fists, you won't have much of a fold holding it together if you go around the stroke of the fists. However, it is a very interesting shape for a brochure.
Chelsey – this is a design that celebrates the historical roots of this process, while appearing contemporary. And you have done that will the use of Zona Pro – a very round, expressive sans serif. Nice. The application of your color palette to your logo show me that you are thinking about visual hierarchy - wanting us to read the name first, and then follow the fist up to the secondary text element which helps us understand what the company offers. You show us this successfully on page 1. I do have a question about your color breaks on page 2 however. By applying the white ink to the fist, you are not only reversing this illustration (from positive image to negative image), you are also shifting the visual hierarchy. The fist is the focal point here – something you worked hard to avoid on the logo I think. So – keep thinking about how to apply the colors to this over-sized envelope. The choice of a natural weave stock for this envelope is a great idea, and I wonder if you will use this material for other projects in the campaign?
Letterhead – reduce pt size of body copy font… it appears quite large. The layout works well with the center alignment of logo, but 2 uneven columns below. Nice.
Business card – consider a 2-sided card, so the logo can be very large on 1 side, and contact info can appear on reverse. Be careful that the slightly delicate logo not be lost in any designs, as I see it is here. Too small diminishes the effect, and it becomes too light in relation to the other elements. It needs to be the focal point… allow it to have a whole side to itself.
Just had a thought. Would you consider flooding the backside of the card with green, and dropping out the text white? A contemporary spin added to the approach…
Multiple fists – I’m wondering what you have in mind for these? Die cut for brochure? If you are considering using multiple fists, I wonder if they would fit together as a pattern when every other one was turned upside down? Just a weird thought but one that might give you a more solid fold.
I really like the brochure idea and I think that it makes a lot more sense when you see the tangible piece. I also think that if you wanted to take it a step further you could at slits in the bottom of the arm to place your business card. I think that would add another dimension to it. I can't wait to see how this progresses!
I really enjoy your color palette. The gray makes it subtle and the green compliments it and to me seems to be an iconic color for a print shop. For your brochure, I feel like you logo is much more powerful when its used alone. The repetitiveness of the fists feels unbalanced with there being two rights and only lefts. I think the curved text with the punch is very creative and there is a lot you can do with that with your brochure. All and all, your whole packet is great! Keep up the good work!
Hey Chelsey -
ReplyDeleteThe logo is solid, I still enjoy it the most of all your concepts. The branded materials are simplistic, which works. I am wondering how you plan to cut the brochure with the fists, you won't have much of a fold holding it together if you go around the stroke of the fists. However, it is a very interesting shape for a brochure.
Dan
Chelsey – this is a design that celebrates the historical roots of this process, while appearing contemporary. And you have done that will the use of Zona Pro – a very round, expressive sans serif. Nice. The application of your color palette to your logo show me that you are thinking about visual hierarchy - wanting us to read the name first, and then follow the fist up to the secondary text element which helps us understand what the company offers. You show us this successfully on page 1. I do have a question about your color breaks on page 2 however. By applying the white ink to the fist, you are not only reversing this illustration (from positive image to negative image), you are also shifting the visual hierarchy. The fist is the focal point here – something you worked hard to avoid on the logo I think. So – keep thinking about how to apply the colors to this over-sized envelope. The choice of a natural weave stock for this envelope is a great idea, and I wonder if you will use this material for other projects in the campaign?
ReplyDeleteLetterhead – reduce pt size of body copy font… it appears quite large. The layout works well with the center alignment of logo, but 2 uneven columns below. Nice.
Business card – consider a 2-sided card, so the logo can be very large on 1 side, and contact info can appear on reverse. Be careful that the slightly delicate logo not be lost in any designs, as I see it is here. Too small diminishes the effect, and it becomes too light in relation to the other elements. It needs to be the focal point… allow it to have a whole side to itself.
Just had a thought. Would you consider flooding the backside of the card with green, and dropping out the text white? A contemporary spin added to the approach…
Multiple fists – I’m wondering what you have in mind for these? Die cut for brochure? If you are considering using multiple fists, I wonder if they would fit together as a pattern when every other one was turned upside down? Just a weird thought but one that might give you a more solid fold.
Hey Chelsey,
ReplyDeleteI really like the brochure idea and I think that it makes a lot more sense when you see the tangible piece. I also think that if you wanted to take it a step further you could at slits in the bottom of the arm to place your business card. I think that would add another dimension to it. I can't wait to see how this progresses!
Best,
Chris Cefole
I really enjoy your color palette. The gray makes it subtle and the green compliments it and to me seems to be an iconic color for a print shop. For your brochure, I feel like you logo is much more powerful when its used alone. The repetitiveness of the fists feels unbalanced with there being two rights and only lefts. I think the curved text with the punch is very creative and there is a lot you can do with that with your brochure. All and all, your whole packet is great! Keep up the good work!
ReplyDelete