Background: technically, it's not a brochure, it's a series of poster-cards. Each card features a quote by a famous designer created regarding their style, and the back of the posters have information about the company/printing process.
All posters will be encased in an envelope style folder that will have a slit in the back to hold the business card, letterhead and envelope.
The designs are strictly two–colour since the more colour, the more difficult, time consuming, and costly the prints are as letterpress.
The intent of the posters are to be displayed on designer's work area both as inspiration and as a reminder of their friendly neighbourhood letterpress printer ;).
I'm still working on the proportions of the envelope, but here are the 4 posters…
Paul Rand—created using geometric shapes and Futura typeface (geometric)
Chip Kidd—used his iconic round glasses, book covers, and his very loved typeface "Gotham"
James Victore—signature sharpie marker/grungy style
Milton Glaser—created the poster using his typeface "Glaser Stencil" as well as bright & bold colors
Thanks! :)
Tania – So, I think I am seeing a small poster sized marketing project (11 x 14ish?) that could be push-pined to a designer’s studio walls. Yes? Hmm… if that is the plan, then you are relinquishing the marketing copy, and Raincity Letterpress’ contact info to the backside, which will be hidden as soon as this is tacked up. Have you considered this? If you are just now reconsidering this potential issue - you could think about merging the front and back – onto just the front. So, much like I see here – the famous designer’s work would be on left, and Raincity copy would inhabit the right. Some minor redesign would be needed, but not much.
ReplyDeleteOn the other hand, if these are smaller sized “cards,” then printing on both sides is just fine. I do, however, question the placement of the designer’s byline. Where else, and how else, could it appear? (Glaser’s byline seems to want to sit inside the circle). The reason I’m mentioning this is that I feel like the 2 centered lines at the bottom of the page (byline and Raincity logo) seem very light and appear to be floating. Maybe the answer is to rethink the logo placement? What about running a band of color along the bottom and placing a white logo inside? If these cards are something you want designers to hold onto, and display on their walls – I encourage you to be a bit more bold with color shapes.
Packaging these: I’m assuming that they will all be included in one envelope, since sending these as a series would make the most sense rather than sending them separately. I am confused about the slit for the card and letterhead. I guess that would mean you are placing this inside a second envelope? Hmmm… I doubt that is your plan. Maybe if these are poster sized, they will fold down to hold the card and letterhead message inside? Maybe they will be rolled and place in tube? I look forward to learning what you have in mind.