My flexographic company is a company that takes pride in the work they do and the materials they are able to print on that most printing presses cannot handle. Flexographic printers are built with rubber cylinders that allow any materials to be molded through the press as it prints using simple lithography. These rubber cylinders are built to print on any material whether it is metal, aluminum, or plastic, the flexographic printer can do it all. To best represent strength and the capability of performance for my flexographic company, I tried to use naming techniques that best synonymized the strength behind flexographic printers. One name that I thought best described it was persistent. Not only does it mean to power through till the end with endurance, but it also described accuracy and unity, which I find to describe printing in general.
Flexography Process: Digital Thumbnails
Colleen – I see some nice exploration in your thumbnails and digital roughs. The name “Persistent Print” is quite appropriate and your explanation of your naming process makes a lot of sense. Good.
ReplyDeleteI think the logo in top left seems to be the one most successful, in my opinion. I do have some questions though:
The word “PRINT” doesn’t seem to sit as well as it could, within those color circles. This makes me wonder if you actually need the black circle? Without it, the letters might actually sit better within their respective areas – in a more integrated way with the colors (five letters for five spaces.) I’m wondering if the black used for “Persistent” could be enough to represent the black in the cmyk. Also – because you took color theory, I’m sure you know that in the perfect world this color separation process would not technically need the black. According to the physics of color, black could be made by a combination of all the other 3. This isn’t the perfect world, but maybe that is besides the point here and you could have the freedom to eliminate that color circle from the design.
Fonts - I’m not quite sure you have settled on the best font combination yet. The handwritten font seems to say that your company is very “hands on” – which is a good connotation. However, I’m not sure the serif font for “Persistent” makes as much sense. A serif font tends to say “old fashioned, formal, historical.” Is that what you intend for this company? This process is not particularly old – not like letterpress… so I encourage you to rethink this font. Maybe it would be better to appear very contemporary and hi-tech.
The second most successful logo is in the top right… although the fonts, again, may not be the most appropriate (although the bold/roman contrast is a very modern convention).
Hope this helps.
I enjoy the way you incorporated the CMYK scale into the design. I think the strongest visually for me would be the top right design with the circles along the bottom. It feels very visually appealing to me.
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