Research for this assignment was difficult I found specifically for the fact that every major ink company and commercial printer were very limited in their information about manufacturing ink and the different processes that go into creating pigments. Basically the process goes; heat varnish, mix pigment, grind ink down, grind ink down, grind ink down, grind ink down heat ink again, add a bunch of wax and toner, grind ink down, grind ink down test it a million times and then package for sale. I found a very interesting video on the process here.
So when it comes to creating my company I wanted a few things. scrolling through the sites I used I found a lot of talk about using more eco friendly and less toxic products in the production of ink. I feel like this is deffinatly a thing to consider, less toxins means less hazardous waste so why not want to make the ink a little greener. I wanted to create a company that specialized in producing bright vibrant long lasting colored inks that were eco friendly.
I started my design with a word vomit to find a name, I came up with Splatter commercial inks. every ink company logo and design always looks so sturdy and elegant, I'm not exactly a sturdy or elegant kind of guy so I took a more fun and spunky approach. My target audience would be printers that work with illustrators and artists that have normally less than print friendly colors in their work.
i started my sketches;
As usual I had a hard time finding a final design however I personally like the very bottom right splatter design.
Em – Your target audience makes a lot of sense, you are talking to commercial printers that work with people who really care about the quality of the colors used (artists). Also, this same group has a great interest in ecology and the environment these days, so your idea of eco-friendly pigments makes sense. The name Splatter is active, youthful, and fun. Your digital roughs explore 3 different approaches to the design – good. The bright saturated hues speak clearly about the product.
ReplyDeleteMy concern is readability of the important words – and “commercial ink” is important to this design. I actually see promise in each of the 3 designs, but each of them do have this issue. I think the size contrast between “Splatter” and “Commercial Inks” is the problem. (Notice I’ve added an “s” to ink… it should be plural, yes?). So – rather than give you my favorite one, I think I’ll leave you with that comment and see where it takes you, I suspect one of these will more forward more easily than the others when you address the readability issue. Looking forward to seeing your next step.