Thermography is a process printing involves a special powder that is added to the wet ink printed on paper stock. After removing the excess powder, the printed piece is heated and the powder and ink mixture dries to form a raised effect on paper. So with this I instantly thought of many cool ideas and different company logos, but unfortunately it is very hard to find just thermography for design since there is thermography for medical purposes as well. So during my research and findings I realized that associating the company with printing, it would make it much easier for designers to know that this would be a thermography. This thermography company takes pride in working with small time designers as well as large companies in creating exactly what the client is looking for. I wanted my logo to reflect what I was thinking or what would give a little insight to what thermography is. So some of my designs replicate a raised look or 3D design, also, some are simple basic design using the CMYK printing color scheme. Please let me know what you think.
My Questions:
What is your favorite element?
What is your least favorite element?
Are there aspects you would combine from multiple designs?
Color schemes do they work, do i need to revisit?
Which is your favorite name from
- Raised Printers
- Boston Printers
- Dimensional Printers
Thank you for any feedback!
Hand Sketches (From Previous Post)
I love the typography for Raised Printers, but I think Dimensional Printers looks more professional and iconic, I could see definitely see this as a real business. I love the 3D look to the logo that compliments your company's name, and I also like the choice of color for yellow, much easier on the eyes.
ReplyDeleteIzzy – great digital roughs that continue your investigation, and go beyond your thumbs.
ReplyDeleteThe bottom right logo is more involved than the others, showing us the depth created in this process with the overlapping triangles. This is my favorite element.
The overlapping rounded rectangles are my least favorite logo idea (even though I encouraged you to head down that path!). I would not combine any elements from the different roughs, they all stand on their own as very separate. Color scheme and name – see below.
Colors - I am wondering if using a cmyk reference is the best idea. Is this process really used for 4/color printing, or more often spot printing? My understanding is that it tends to be used for 1/c or 2/c projects like wedding invitations, business cards, and other less complicated projects. I don’t know if they really mix the powder into cmyk. Correct me if I’m wrong (and I may have an outdated view of the process). But… if I’m right, this design would still work with other colors, wouldn’t it?
Name – In that last design, I like that you “show” the raised aspect of the process in the logo symbol, and then refer to it as dimensional printing. That’s good. But – there may be other variations to consider: Dimension Print or Dimensional Printing. I find it not quite accurate to refer to “Printers” when your company is a single entity.
That’s it – nice work.
I think your most successful logo is the second version of “Raised Printers”. I like the dimensionality, and I’m wondering how it would look if “Printers” was also created in this same effect? (would i t be overkill?) Your last logo is also very successful. The shape you created is interesting and fun and I like your use of typeface weight!
ReplyDeleteI like option 23 from your sketches…the B and S in the box make a really interesting suggestive shape.
I actually have a business card printed with thermography at home—I’ll bring it in tomorrow to show you!
My favorite element is the typeface you used for the top right logo in "Raised Printers."
ReplyDeleteWhat is your reason for choosing a cyan blue color in your logos over magenta or yellow?