While researching other post-press binderies I found a few
constants. Nine times out of ten their websites and logos were very outdated. This
is obviously not ideal, when a company looks outdated clients automatically
feel their product will be. My post-press business is going to look and feel
more modern. When deciding on a name for my company I went through thesauruses
and dictionaries trying to determine a name that would make sense. The ten
company names I came up with are:
·
Trusst
·
Boston Bindery
·
Truss
·
Q Bind
·
H&H Bindery (Hand in Hand)
·
Unison
·
SBS Bindery (Side By Side)
·
Unison
·
Spindle Bindery
·
Binded
·
Boston Bind Works
All in all I landed on "Truss", which
means a framework, an essential supporting structure. From there I started my
thumbnails for the logo. Thinking about support and binders I kept coming back
to the idea of chain links. After experimenting a bit I decided to try to
create a chain link out the s’s in truss along with a few other ideas. Let me
know what you think & which you like more than others, etc. Thanks
in advance, looking forward to your feedback.
David- I want to start off by saying I really like your color scheme here. You stayed away from the common CMYK color scheme which is used a lot of the time. The top design on the right hand side of the page (with the almost rope like design) this to me shows good symbolism. You instantly make that connection. The three in the middle(ish) I like but I don't think of a bindery and this could be because I automatically relate these colors to Stanford University but that could just be me! I also am really a fan of just a typographic logo. (The last one) Maybe applying your color scheme into this, you could highlight some elements to make words within words or just break up the all black but I can't wait to see what you do with these designs!
ReplyDelete#1 and #4 if that makes it easier on the separate posted designs
David, it’s great to hear about how your mind works! These designs are clearly based on a good foundation of knowledge. Your thumbs show a many-faceted approach, and in the end I think you have landed on the best design. Truss Bindery with the interlocking “S” groupings is very strong design. It also “looks” strong… which is what us book designers hope is the end product from the bindery. The last one in the series is the strongest visually, although the other 2 might have a more conceptual basis. Have you tried a version with the first “S” as outline, and the second filled with color? Not sure why, but I’m thinking that the book unbound might be represented by the outline, and the finished bound book would be represented by the colored S. Try it – although the last one still might be the strongest. Nice work!
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