After doing some research on pre–existing letterpress companies, I found that most had playful names and logos (The Half and Half, Pancake & Franks, Salt and Cedar, Inky Lips Press, Two Paper Dolls, Studio on Fire, etc.). The name “Raincity” is a fun (and appropriate) nickname given to Vancouver, which is where my printer is located.
Letterpress is one of the oldest methods of print and it’s making a comeback as a sort of retro, hip print process. To appeal this method of printing to designers, I wanted to pull from the hip, playful new reputation rather than the historical design of it which would be serif or gothic typefaces and frilly glyphs as seen in the Gutenberg Bible.
My logos were created in a single colour since printing in multiple colours is difficult to line up, especially with small details. The logo may be used to print on the back of greeting cards or posters and if more colours are introduced, the process becomes more complicated and expensive.
For my first logo, I tried achieving a “raised/embossed” look that would appear if run through a letterpress. I feel it could look very interesting sort of suggesting the letter shapes through the negative space. The second logo can be used as a stand alone icon or along with the word mark logotype.
Sorry for such a late post this week!
I really like the name 'Raincity Letterpress'
ReplyDeleteI think you should add a section in this post about your target market since you are located in Vancouver, is your company going to extend past Canada and work at a global level, or is it still a local company?
That last design is really cute and it think it fits the company's name well, I am not a huge fan of that type face but out of the three it is my favorite.
ReplyDeleteTania – I can see that the concept of the “rain” that deconstructs the “R” in the middle sketch is a strong idea, although I’m a bit worried that the “R” has been weakened too much. You need us to begin reading the word at that point, and we might not. So, in the end – I agree with Em that the umbrella shape is a good one that lends a youthful, fun aspect to the press, a good approach I think. And, the full name Raincity Letterpress makes a lot of sense. Nice!
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