I was in a pickle for a few days contemplating names and my logo but I am still hoping I could get some feedback from you! I have some inspiration from the history of screen printing that I wanted to share to show you a little of my thought process in the names I've come up with.
Screen printing dates back to the Song Dynasty in China. Current methods where adopted and refined by Japan other Asian countries. The oldest technique used in fine art and printmaking was wood cutting, where screen printing derives from. I had the opportunity to see the famous print maker, Katsushika Hokusai exhibit and was greatly inspired by his wood cut print making, color choice, and overall perspective. One of his larger collections, '35 views of Mount Fuji', includes one of his most famous pieces 'The Great Wave'. I am greatly inspired by the influence of fluidity and motion that come from his use of waves and water.
In modern day screen printing, the making of the actual 'stencil' to be screened is a process within it's own. Once that has been created and the ink is ready to be applied a squeegee (rubber blade) is used to spread the ink evenly over the design. During the process of squeegeeing, you 'flood' the ink across the screen to stroke the ink through the stencil onto whatever the design is being applied to.
Naming Process
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| Fluid: a substance continually flows under an applied shear stress |
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| Flow: positive psychology, known as in the zone. Mental state of operation in which a person is performing an activity and is fully immersed in a feeling of energized focus; In motion; focused motivation. |
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| Float: Rest of move on on near the surface of a liquid without sinking. |
1. Flowt Printing 4. Sol Flow Printing 7. Boss Flo Printing 10. Sol Flo Screeing
2. Otion Printing 5. Flo Silk Screening 8. City Screening 11. Liu Printing
3.Flotion 6. Sol Flow 9. Flo Screen Printing *Liu means to flow in Chinese
So far those are the digital roughs I have come up with. I haven't done any in color and still and dabbliing with the name choice. Excited to hear any feed back! Thanks guys -Lauren
Hey Lauren!
ReplyDeleteAs usual you've put a lot of thought into this and a lot of work! Great job.
I personally like the "SOL FLOW Screen Printing" and the "FLO Screen Printing" logos but if you were looking for one that made more sense to screen printing I feel like the first 2 apply more… I think I would go with the first or the last one!
Good luck.
Lauren – like Dianna, I too appreciate you refreshing my memory about screen printing. It has a fascinating history and the Asian artwork is something to be behold. But, I’m glad you are looking “ahead” with your designs, and plan to produce a contemporary logo for a current technology. All 3 of these approaches look contemporary. Because readability is important to a logo, I am taking the 1st and 3rd ideas more seriously.
ReplyDeleteCurrently, I see a challenge in the first circular design. The type doesn’t sit on this curved baseline as well as it should, does it? The letter spacing seems a bit uneven. I’m not sure any font would be able to follow that compressed curve that follows the waves. So – if this approach is something you want to continue with, I would suggest you remove the type from the inside of this circle and find another way to integrate it below, beside, or above the rounded icon that contains the linear rhythm.
The 3rd version has 3 different iterations – which could all work, truthfully. The last one, however, seems to contain a good combination of words “Flo Screen Printing.” It uses a short, memorable name with an interesting shape addition inside the “O” and then the bottom 2 words clarify what the company offers. This is a done logo design, a nice one just as it is.
Thank you Dianna & Coni for the helpful feedback! I feel more confident in my choice of going with 'Flo Screen Printing". I took the feedback and continued with more logos :)
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