A blog for Fall 2015 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Wednesday, November 4, 2015
Flexography Brochure Cover Composite
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Colleen
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Colleen,
ReplyDeleteSomething I haven’t mentioned yet, but probably should, is that building a design is a bit like building a structure. Gravity plays a role in how we view the balance of a composition, as well as the balance of a logo design. Because you have a bold, long word “Persistent” on the top line of your logo, stacked above a small, less bold word below… this formation can appear to be top heavy and out of balance to the viewer. Consider that bottom line the “foundation” of your logo… there to support the shape above it. Does it? Or, does this appear like it could topple over, and fall? What are your options? Lots. Since you get to create this name, consider “Persistent Printing” or some other rewrite. OR, consider using all caps for the bottom line. Consider point size changes. Consider position changes (could this name actually sit on 1 line with ink drops between the words?). Keep thinking - addressing this fundamental issue will be well worth it.
The images you have found are great. I think your work, introducing a color caste to each of the photos in the top grouping, is highly successful… especially when used with the image at the bottom (artist’s paint palette). Together they present a beautiful aspect of an industrial/technical process. Good!