I'm still struggling with the brochure layout…The best way to showcase letterpress is to have my brochure letterpresses! Since it would be printed by letterpress, it would leave indentations in the back therefore it would be difficult to create a double–sided booklet, unless two pages are glued together. I'm worried that would leave the brochure very thick or chunky as well as expensive to print largerish amounts. I was thinking maybe I could make a large poster that folds out and the folds create multiple sections for me to design different content into? Perhaps using a sort of inforgraphic to display my information?
Another con of printing on letterpress is that my colours are very limited—probably 2 tops. So I decided that perhaps an idea to get away with an extra colour is to introduce coloured paper! If not for the whole brochure (it might get overwhelming) I could add an attached page near the centre spread as an accent.
Another con of printing on letterpress is that my colours are very limited—probably 2 tops. So I decided that perhaps an idea to get away with an extra colour is to introduce coloured paper! If not for the whole brochure (it might get overwhelming) I could add an attached page near the centre spread as an accent.
What do you guys think? Are coloured pages for the brochure a bit tacky, or a successful way to introduce more colours? Or is a large poster foldout a better direction?
The edits you made on the logo look great. The drops feel more balanced. For your second business card, I feel there really is no even way of dividing your logo in half. I wish you could letter press your brochure for real but that would be extremely difficult. Maybe when making your mock up design for your brochure still base the design off the letter press and just bevel and emboss it go make it look as if its letter pressed, maybe? All and all, your whole stationary looks great!
ReplyDeleteHi Tania -
ReplyDeleteI find this to be a well thought out brand. Your icon transfers well between background types and is solid with the company name and standing alone. I like the asymmetrical rain drops, adds energy to the logo. Very clean. I don't find the idea of colored brochure's tacky at all if done properly. The letterpress is tricky and while of course a letterpressed brochure would be great, you of course have to be realistic with cost.
Dan
Tania – you ask some good questions here. I’d like to comment on the design work I see first, and then I’ll come back to your questions.
ReplyDeleteLogo cropping – I see that you are experimenting with how, and when, to crop your circular logo icon. I see a very successful crop (at the bottom right of a page) and a more awkward one (a left bleed on business card). I wonder if you would consider moving the logo to the right side of the business card, so the umbrella handle isn’t missing, and it is consistent with what we see at bottom right of brochure cover.
Is that a DVD cover in upper left of page? Do you not want to include the logo on this?
Letterhead – You will need an address to appear on this page somewhere. Envelope – address needs to appear in upper left. Not sure why I see text in lower left… that could confuse Post Office OCR scanners. Please ask me to pull out the PO template I have, to show the class how what is allowable and what is not. Business Card – your logo is actually a vertical design, so why not turn the card vertically to hold that logo better?
Your questions: Your challenge is clearly to work with a limited color design. But don’t forget you can tint the blue – to expand the visual impact of your limited color(s). You also mention using colored stock and this is a possibility. I think your logo needs to appear on bright white paper, so rather than use a colored stock for the whole project, consider “tipping in or tipping on” – see this link for inspiration and what is possible:
https://books.google.com/books?id=aA-xe07wAt0C&pg=PA37&lpg=PA37&dq=print+tipping+in&source=bl&ots=Y057QJYnTC&sig=yjrLZT-b4-gqaYa4ssOJu7IwHoE&hl=en&sa=X&ved=0CC4Q6AEwA2oVChMI-rPrre-DyQIVjEomCh1-BwFf#v=onepage&q=print%20tipping%20in&f=false
On the other hand, I don’t want to talk you out of a poster-sized insert either. I, like many designers, love receiving posters to put up in my studio. A poster design comprised of info-graphic illustrations about something a designer would find fascinating, would be a great campaign project – and a good portfolio piece for you. I’ve received creative projects about all sorts of things – but the ones I’ve prized the most (and kept the longest) offered me information that I actually can use in my work about fonts, printing process, paper, etc.
Keep up the good work.
Hey Tania,
ReplyDeleteJust wanted to add one more thing from my previous comments. The negative space is perfectly balanced and works very well. It is visually interesting while focusing your eye where it needs to.
Best,
Chris Cefole
Tan, I always appreciate how meaningful your designs are in reflection to your over all brand. I loved what you had to show in your design brief and you stayed true to the direction you wanted to take. I think the color is super strong and your placement of logo in some places is too. I know you said you enjoyed the playfulness of some of the letter pressess you researched and I think you can still go that direction while maintaining a strong image. I liked Coni's idea of your logo on white..maybe having thicker paper that you could possibly make your own stamp to create a letter press would be a simple and stand you out from your other competitors. There's a lot of fun I think that come from playing around with your brand that will set u apart from the rest :)
ReplyDelete