A blog for Fall 2015 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Wednesday, December 2, 2015
Regonini Brochure update
Hey guys, just wanted to check in with my brochure layout. The image of the mountain is the inside and the white with text is the front and back. The bottom image is how the two pages fold into each other as the front.
I really like the idea of how the brochure folds out but I would suggest adding samples of the paper you would have so that people can feel the textures and the qualities of the paper. Also, I don't think you need the "Arrowhead Papers" in the center of the inside of the brochure. It's nice to remind people of what company they're looking at but I feel like it might be a little too redundant because of how powerful it is on the front of the brochure.
I really like your colors—they’re very soft and serene. I agree with Dianna that it might be a good idea to add a couple of paper samples. Your logo update is really great. One tiny thing I would tweak is the kerning (a tiny bit more space between A+r, a+p, and p+e+r). Seeing as you’re advertising paper, it would be nice to see how different treatment of images print out on the paper…perhaps you could add a small insert with the same image on different types of paper?
Elena – the mountain shape is a great element for the brochure… or is this the pocket folder? Now I’m unsure. Because of the small amount of content here (1 bulleted list on inside only) it actually seems more like a pocket folder. I encourage you to think about this further – maybe it makes sense for this to fold up on bottom before inwards for the gate-fold. That would give you a pocket to hold paper samples – right? And the business card. You need something to hold all this together… unless you had another idea which I don’t remember you mentioning.
If this is, in fact, a brochure – then you really do need more content – like the history of the paper company and/or the use of sustainable forestry practices? There is much more that could be included.
Cover Design: I see that the “A” is to close to the trim edge of the paper – it appears to almost sit on that edge. If this is a gatefold – then that vertical middle line is actually the edge of the paper – right? Please be aware of the placement of your text in relation to these edges as well as to your folds. Make sure to leave a consistent margin of negative space between text and page edge – these margins should be set up on the master page in InDesign.
Back Cover Design: the bulleted list could really use some extra space between each bulleted item – this block of text seems really too dense, and not as inviting to read as it could be. Use “space after” and introduce some extra leading between the items. Using all caps is also adding to the density of the block. Can you see the rivers running through this? It can be distracting. Again – what is the reason for this decision? If you don’t have a good one, then please allow this to be inviting, and easy to read by using upper/lower case letters. I understand why I am seeing the company name twice on the backside of this project, but I think you also need to add address, phone, website to the back panel, under the name… so the name will need to move.
Inside Design: I’m not sure if this is intentional, or just the jpeg compression, but it looks like the mountain image is not fully saturated. Did you pull color out of it by changing its opacity? Please do not do that… full color here makes much more sense. Text block I in upper left is an awkward shape… because you are centering it. Why? Do you not want this to be easily read? Please use FL or Justified (and then deal with the rivers). Would you consider using an enlarged initial cap for the paragraph? Something to add some design sensibility to the text styling? Finally – please be very intentional about where the white box that bleeds off right edge begins on the page in relation to the body copy block, and how much white space you actually need around the type that sits within it. This seems somewhat random.
So – to review, please take into account that this campaign must hold together somehow, and sit as one piece. That is why a pocket folder does make a lot of sense.
I really like the idea of how the brochure folds out but I would suggest adding samples of the paper you would have so that people can feel the textures and the qualities of the paper.
ReplyDeleteAlso, I don't think you need the "Arrowhead Papers" in the center of the inside of the brochure. It's nice to remind people of what company they're looking at but I feel like it might be a little too redundant because of how powerful it is on the front of the brochure.
I really like your colors—they’re very soft and serene. I agree with Dianna that it might be a good idea to add a couple of paper samples.
ReplyDeleteYour logo update is really great. One tiny thing I would tweak is the kerning (a tiny bit more space between A+r, a+p, and p+e+r).
Seeing as you’re advertising paper, it would be nice to see how different treatment of images print out on the paper…perhaps you could add a small insert with the same image on different types of paper?
Elena – the mountain shape is a great element for the brochure… or is this the pocket folder? Now I’m unsure. Because of the small amount of content here (1 bulleted list on inside only) it actually seems more like a pocket folder. I encourage you to think about this further – maybe it makes sense for this to fold up on bottom before inwards for the gate-fold. That would give you a pocket to hold paper samples – right? And the business card. You need something to hold all this together… unless you had another idea which I don’t remember you mentioning.
ReplyDeleteIf this is, in fact, a brochure – then you really do need more content – like the history of the paper company and/or the use of sustainable forestry practices? There is much more that could be included.
Cover Design: I see that the “A” is to close to the trim edge of the paper – it appears to almost sit on that edge. If this is a gatefold – then that vertical middle line is actually the edge of the paper – right? Please be aware of the placement of your text in relation to these edges as well as to your folds. Make sure to leave a consistent margin of negative space between text and page edge – these margins should be set up on the master page in InDesign.
Back Cover Design: the bulleted list could really use some extra space between each bulleted item – this block of text seems really too dense, and not as inviting to read as it could be. Use “space after” and introduce some extra leading between the items.
Using all caps is also adding to the density of the block. Can you see the rivers running through this? It can be distracting. Again – what is the reason for this decision? If you don’t have a good one, then please allow this to be inviting, and easy to read by using upper/lower case letters.
I understand why I am seeing the company name twice on the backside of this project, but I think you also need to add address, phone, website to the back panel, under the name… so the name will need to move.
Inside Design: I’m not sure if this is intentional, or just the jpeg compression, but it looks like the mountain image is not fully saturated. Did you pull color out of it by changing its opacity? Please do not do that… full color here makes much more sense. Text block I in upper left is an awkward shape… because you are centering it. Why? Do you not want this to be easily read? Please use FL or Justified (and then deal with the rivers). Would you consider using an enlarged initial cap for the paragraph? Something to add some design sensibility to the text styling? Finally – please be very intentional about where the white box that bleeds off right edge begins on the page in relation to the body copy block, and how much white space you actually need around the type that sits within it. This seems somewhat random.
So – to review, please take into account that this campaign must hold together somehow, and sit as one piece. That is why a pocket folder does make a lot of sense.