A blog for Fall 2015 NEiA Advanced Layout class with instructor, Coni Porter. The purpose is to offer faculty and peer feedback in a timely manner, allowing and encouraging the students to progress in a focused and productive way.
Colleen – It looks like you have posted a few variations here, and so I’ll try to describe the ones I believe are most successful
Folder: The second version, with red background and logo sitting in the white bar is most successful – and quite nice. I think you have created an interesting secondary element with that white bar. Maybe you’ll find additional uses for this particular element in other projects within this campaign.
Business Card – I don’t see a version that uses that same white bar against a red background… so I’d have to choose the second version here – with the tints of your color palette bleeding off the bottom edge. I think the back is great. I like it as is, although you could continue to ask yourself if there was any type that could be included. A quote, like “We are the best dang printer in the area”… or something clearly better than that!
Letterhead and Envelope – the ones that use the tints along the bottom edges are quite nice.
So, after all that – I’m now wondering whether you should revisit your pocket folder design to incorporate that “tints along the bottom” idea. So the projects all fit nicely together in the campaign.
Colleen – It looks like you have posted a few variations here, and so I’ll try to describe the ones I believe are most successful
ReplyDeleteFolder: The second version, with red background and logo sitting in the white bar is most successful – and quite nice. I think you have created an interesting secondary element with that white bar. Maybe you’ll find additional uses for this particular element in other projects within this campaign.
Business Card – I don’t see a version that uses that same white bar against a red background… so I’d have to choose the second version here – with the tints of your color palette bleeding off the bottom edge. I think the back is great. I like it as is, although you could continue to ask yourself if there was any type that could be included. A quote, like “We are the best dang printer in the area”… or something clearly better than that!
Letterhead and Envelope – the ones that use the tints along the bottom edges are quite nice.
So, after all that – I’m now wondering whether you should revisit your pocket folder design to incorporate that “tints along the bottom” idea. So the projects all fit nicely together in the campaign.