Nazar - Final Collateral for "OFFPRESS"

OFFPRESS SERVICE BUREAU

Dan Nazar

The goal of this process was to brand the offpress proofing portion of the printing process. The service bureau is a creation to facilitate this branding effort. As proofing would not normally be enough of a service to warrant opening a business surrounding it, the bureau provides additional services the help communication between designers and printers who live in their own worlds and can have messy interactions. OffPress hopes to smooth the processes during pre-press. As described in the brochure, these services include: proofing, paper sourcing, spot color management, file preparation, and more. The collateral created for this brand is colorful an vibrant and generally utilized the 4 process colors, Cyan, Magenta, Yellow and Black to brand the company. The company's logo itself is derived from the registration marks used by printers to line up prints. The company is driven by a "made for designers" ideology. Everything is well designed and thought out.