Bains_Thermography

Marketing Campaign for Raised Printing

Raised Printing is a modern company specializing in thermography design. Raised is a company that will specialize in working with small clients as well as large firms to achieve the exact design that the client is looking for. Since there are so many design and printing companies all around and some have been established for many many years and people are very loyal to using the same company, the goal of Raised is to establishing new connection and offer the next level of design as well as showing the client that they have a full developed interest in creating the exact look that the client needs and wants and will not stop until a design is perfect. Working with more luxurious high end customers will allow us to stylize our packages to cater to our clients. Raised specialized in thermographic printing, which allows designers to work with their clients to create the elegant touches that can be brought to life with our printing techniques.

I wanted the logo to symbolized something that had to do with the process hence having a raised up effect and looking three – dimensional. The color schemes used are rich royal blues because that is a color that symbolizes “rich, wealthy, and strong” which are also all attributes that Raised Printing carries. I wanted it to be simple and clean cut since our clientele is more high end, there wasn’t the need to use imagery and excess of anything to have “frills” I wanted to keep the logo simple and use the “RP” embossed style design as my secondary element.